Top 5 Delivered Meal Kits and Specialty Foods Apps in Denmark Q4 2022

In the fourth quarter of 2022, the performance of the top 5 delivered meal kits and specialty foods applications in Denmark showcased some interesting trends. Below, we delve into the weekly downloads and active users for these apps, based on data from Sensor Tower.

Vivino: Buy the Right Wine experienced a notable increase in weekly downloads towards the end of the quarter. Starting from around 1.5K downloads per week in early October, the app saw a surge, reaching approximately 7.4K downloads in the last week of December. The weekly active users followed a similar trend, climbing from around 23.3K in late September to nearly 37.4K by the end of December.

HelloFresh: Meal Kit Delivery had a more fluctuating download pattern. Weekly downloads started at around 3.9K in late September and dipped to approximately 945 in mid-December before recovering to about 2.1K by the end of the month. The app maintained a relatively stable number of weekly active users, hovering around 53.4K in late September and ending the quarter slightly higher at around 55.5K.

Aarstiderne – Økologisk mad saw more modest download numbers. Weekly downloads fluctuated between 250 and 322 in October, then dipped to around 103 in mid-December, and slightly recovered to 151 by the end of the month.

Marley Spoon had a consistent but low download rate throughout the quarter, with numbers ranging from 118 downloads per week in late September to a low of 35 in mid-December. The weekly active users remained relatively stable, starting at around 428 and ending the quarter at approximately 372.

RETNEMT also experienced low but steady download rates. Weekly downloads were around 80 in late September, dipped to 19 in mid-December, and recovered to 74 by the end of the month.

These insights into the performance of delivered meal kits and specialty foods apps in Denmark during Q4 2022 are based on data from Sensor Tower. For more detailed insights and trends, visit Sensor Tower.